There are over 1 billion host names online today, of which only a small portion is really successful (source : Netcraft, October 2014). In fact, according to Netcraft, the number is growing really fast, and exceeded 1,028,932,208 host names as of now (10.10.2014). It is over 6 million websites more than a month ago. However, there are only over 178 million active websites.
A small portion of those sites makes any money online. It is even said that only about 3 percent are successful financially. When we look at the differences between the rich, middle class and poor people, we see a similar correlation. The richest 1 percent of people globally holds 46 percent of the world’s wealth (Source: Huffington Post). Research has shown that the successful take similar actions ( the “action mentality”); however, the same can be said about those who struggle (versus “lottery mentality”).
The successful websites are active; their owners are on the sites daily. The scenario that describes successful websites is quite often the same. A simple idea is one that solves a problem (PayPal: money transfer, the idea followed and built into a global business persistently)
When you take a successful website, like www.houzz.com for example, and examine their beginnings, you see a simple idea followed by persistent action.
Successful Traffic Strategies
The successful online strategies are not complicated, or even well known, but people don’t apply them.
The successful online marketers do what they say. This is the whole point. Content marketing is really simple. The point is that the content you create needs to make sense, and it requires to be created manually.
What are the most essential pieces of content to create that bring traffic?
Which type of content/media is the best for your website or market? While checking the online websites, we see that websites with different types of content can be successful. Those that publish podcasts, add videos, have short or long articles, articles with images, or articles with infographics, interviews, etc can all achieve online recognition and conversions. It depends on the message and how you do what you do.
There are over … photos shared each day, videos
The best online marketers out there suggest publishing a mixture of those content types. When they publish an audio, there is also a download link below it, a written transcription, a pdf version of the transcription, an image or an infographic, and sometimes a video that follows the same sequence. There will be a video, and audio a text version of the text, an image, and a pdf transcription of the text. The mixture works well because people have their preferences about what they need. The mixture creates a good seo package that helps to rank your site online.
Some prefer to listen, some to read, or some to watch a video. If you prepare the same material in a few different formats, you satisfy many different needs.
The whole point is that your one piece of content satisfies all sorts of readers.
This way your audience grows.